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| Topic |
Details |
| Topic 1 |
- Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
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| Topic 2 |
- Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
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| Topic 3 |
- Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
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| Topic 4 |
- Triggers: This area covers SOAP
- REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
|
| Topic 5 |
- Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
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| Topic 6 |
- Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q93-Q98):
NEW QUESTION # 93
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit are automatically available to all child business units
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent or child business unit are available only in that business unit
- D. keywords in parent business unit can be shared to any child business units
Answer: C
NEW QUESTION # 94
What is the recommended maximum number of activities that should be on a single journey canvas?
Answer: B
NEW QUESTION # 95
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. with the next hour
- B. immediately when the STO activity arrives
- C. At the hour user engages Within the next 24hours
- D. Within the first minute of next hour.
Answer: C
NEW QUESTION # 96
In beacon message, what does the field limit number of messages for a device' control?
- A. send not more than particular number of messages in a active period.
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in a week
- D. send only particular number of messages in 24 hours
Answer: A
NEW QUESTION # 97
What Einstein functionality makes predictions for email only?
- A. Einstein Copy Insights
- B. Send Time Optimization
- C. Einstein Engagement Frequency
- D. Einstein Scoring
Answer: C
NEW QUESTION # 98
......
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